Analytics — Lemon and Honey Landscape Design

Implementation

Questions we want answered

Question Persona How to measure
Which page drives the most consultation requests? P1 GA4 conversion event on form submit
Where do prospective homeowners drop off? P1 Funnel: Home → Services → Contact
How much traffic comes from mobile vs desktop? P1, P2 GA4 device breakdown
Which service category gets the most interest? P1 Form submission — service field value
Are referrals driving traffic? P2 GA4 referral source report

Events to add

The following GA4 events are not yet instrumented. Add them to the Touchpoints form JS in index.html and contact.html:

// On successful form submission
gtag('event', 'generate_lead', {
  event_category: 'consultation',
  event_label: selectedService
});

// On phone number click
gtag('event', 'click', {
  event_category: 'contact',
  event_label: 'phone_number'
});

Next review

Once the site has 30 days of traffic, review: